Bob McCarty Writes

I like to think of myself as an idea guy, always on the verge of launching the world’s next big multi-million-dollar product idea! Today, I’m going to share one of those ideas with you.

If you’re familiar with NASCAR®, you know it’s America’s fastest-growing and most-popular spectator sport. Likewise, you know NASCAR® involves racing high-powered, advertisement-covered cars around an oval-shaped track as many as five-hundred times while tens of thousands of people sit in the stands, drinking beer, eating hot dogs and drinking more beer until someone wins – uh, the race, that is.

During the past 20 years, the popularity of NASCAR® has surged to the point today that millions of Americans now look forward to spending their Saturdays at places like Darlington, Daytona and Bristol.

When I try to think of a place millions of Americans – including yours truly and most other “real” men – hate to go on a Saturday, I think of the local supermarket. Why? Because it’s only on rare occasions that a person like me can find a shopping cart equipped with four good wheels that don’t wobble, that don’t make a lot of noise and that don’t lock up on their driver without warning.

Now, if you’re wondering where I’m going with this, just bear with me a bit and dare to imagine how we might add the thrill of NASCAR® to the sheer agony of super-market shopping. Yes, dare to imagine NASCART.

Yes, NASCART – the shopping cart of the future! Designed by NASCAR® engineers and capable of pushing the envelope at 200 miles per hour thru the produce section, NASCART features a steel-reinforced roll bar safety cage with airbags throughout the kiddie cockpit to ensure that any baby on board this buggy escapes uninjured in the event mommy or daddy loses control while making the turn into aisle nine.

Just like the real race cars, each NASCART will feature big, bright and bold logos of advertisers willing to pay top-dollar to supermarket owners for the opportunity to reach shoppers with money in their pockets.

With NASCART, everyone wins. That’s right! Even the ladies! Thanks to NASCART, your man will enjoy every trip to the market!