Bob McCarty Writes

Advertising Age reports today “McDonald’s has found a nifty way to reach kids even as TV ad options toward the demographic shrink: Advertise on report cards.” Makes me wonder how long it will take for political entities to seize upon this new advertising medium as a cost-effective tool for reaching voters with school-age children.

Sure, there might be some legal and/or legislative hurdles for them to overcome, but I guarantee the old adage, “Where there’s a will, there’s a way,” will come true soon. In this case, however, it will be modified slightly: “Where there’s a political will, there’s a legislative way.”

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UPDATE:  Advertising Age reported Jan. 17 that McDonald’s voluntarily pulled its sponsorship of report-card covers in Seminole County, Fla., after encountering protests from parents.  Does that mean the door is wide open for the politicos?  Only time will tell.