Bob McCarty Writes

Hardee’s® took a lot of heat after it launched its 1,420-calorie “Monster Thickburger” back in November 2004. While some health advocates described it as something “no nutritionist ever imagined,” the burger sold well.  Today, probably as a result of that success, the fast-food chain introduced the Prime Rib Thickburger as the their “most-decadent burger yet.”

I say, hat’s off to the folks at Hardee’s® for offering “the ultimate premium burger” as a menu item that strives to satisfy taste buds instead of merely replicating the fare touted by the latest diet fad authors.

“We’ve never been ones to follow the fast-food herd mentality,” said Brad Haley, Hardee’s EVP of Marketing, in a news release. “So, while other places are hopping on the value bandwagon and, thus, promoting their smallest and lowest-quality menu items, we’ll keep doing what we do best by giving our customers what they really crave: big, delicious, premium-quality burgers.”

The Hardee’s® executive described their sandwich as “a charbroiled, one-third pound 100% Black Angus beef patty topped with thinly-sliced prime rib, horseradish sauce, Swiss cheese, and grilled onions on a Ciabatta roll served with a cup of au jus for dipping,” before adding, “At a suggested selling price of $4.49, that’s our idea of a ‘value burger.’

“At a suggested selling price of $4.49, that’s our idea of a ‘value burger,’” Haley added.

To obtain a dollar-off coupon good toward the purchase of a Prime Rib Thickburger, click here or click on the coupon graphic below.