Bob McCarty Writes

In a July 8 post, Florida Company to Take Fuel Hedging Mainstream, I wrote about a South Florida company that was poised to take fuel hedging to the mainstream by enabling consumers to purchase fuel in a manner similar to that used by Southwest Airlines.  Unfortunately, it seems the company is slow to get things rolling.

Four days ago, I sent an e-mail to Jonathan Paul, a principal with GasBankUSA.com.  In that e-mail, I asked him the following questions:

• Have you fully launched the program?

• Is the program taking off?  If so, please describe that success.

• I noticed your blog is updated infrequently.  Any reason for that?

• Has your company sought and/or received any sort of venture capital financing to fuel growth?

• Has anything unusual surfaced during the past two months to cause you to modify your business plan substantially?  If so, please explain.

In response, I received the following message from Mr. Paul:

At this time, GasBankUSA has not yet launched. We hope to be live before the end of the year. We’ve had a good number of people sign up for our newsletter and receive quite a lot of emails and phone calls about the program. We will contact you when we are closer to launch with additional details and answers to your other questions.

Click to shop.

And so we continue to wait to see whether or not GasBankUSA.com can indeed take fuel hedging to the mainstream.  Until then, we rely upon Will work for fuel t-shirts like the one at right to help us cover the high cost of gasoline.