A few days back, I received an e-mail about something called “The Birk Plan” from one of my brothers. It was one of those e-mails that zipped around cyberspace and found its way into millions of inboxes. Much to my surprise, I learned that “The Birk Plan” was a diabolical experiment by my fellow St. Louis-area blogger, T. J. Birkenmeier* of The Wise Buddha-hahahaha.
NOTE 1: If you haven’t received “The Birk Plan” e-mail yet and do no want to spoil the surprise when you do receive it — and you will receive it or some variation thereof) — please stop reading here.
NOTE 2: If, on the other hand, you have received some version of “The Birk Plan” and want to know the story behind the experiment, continue reading.
After reviewing it quickly, I determined that this so-called “viral” e-mail promised a solution to the crisis in the nation’s financial services market that was based — intentionally, I might add — upon bad numbers.
In a Sept. 18 post at his blog, Birkenmeier wrote the following about the plan:
You know the old saying, “You do the math.”
Well in my little experiment today, I wanted to see how many people really do do the math. So I sent the message below to 100 of my pals at random. I wanted to see how many folks would catch my intentional three-digit error…just three little zeros.
So far only 2 people have actually done the math and let me know about it.
He went on to name names and explain the full measure of his insanity — something people in advertising and public relations (i.e., Birkenmeier and me) — often carry like a cross.
I won’t spoil it all for you. I will say, however, that you owe it to your friends to send the link below — or this entire post — to the person(s) who shared “The Birk Plan” with you and to all of the folks with whom you shared “The Birk Plan.” Your e-mailing friends and family members will thank you for clearing things up. Here’s the link:
Hat tip: Mark Reardon at KMOX-AM 1120
UPDATE 10/01/08: ‘New and Improved Birk Plan’ Announced