A new national study among 316 self-reported Democrats, Republicans and Independents revealed that after viewing segments of Sarah Palin‘s appearance on NBC’s Saturday Night Live, Palin’s favorability ratings increased among all parties.
Media Curves Study 10-20-08 www.mediacurves.com
The study was conducted by HCD Research and the Muhlenberg College Institute of Public Opinion Oct. 18-19 to obtain Americans’ perceptions of Governor Palin’s guest appearance on SNL. For more information about the study, visit Media Curves.
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