Only three days after being “treated” to a $2.5 million Super Bowl commercial touting the 2010 Census as a “Snapshot of America,” I spotted another advertisement for the 2010 Census and took a photo of it (below).
Plastered to the back of a bus I encountered on the way back from St. Louis Lambert International Airport late this morning, the ad caught my attention for something I think is funny, if not ironic. Did you spot it yet?
Okay, here’s my take: I was struck by the irony of the date that appears in the lower-right corner of the ad space: April 1 (a.k.a., “April Fools Day”). Talk about a double-entendre´ of a message:
Government + Census + April Fools Day = FUNNY!
SEE ALSO (Added 2/12/10): Think Twice Before Opening Door to Census Worker
5 responses so far ↓
1 Doug Edelman // Feb 11, 2010 at 10:32 am
Isn’t it also humorously ironic that a campaign intended to more vigorously represent the African American Community, has been relegated to the “back of the bus”?
2 BobMcCarty // Feb 11, 2010 at 10:33 am
Rimshot!
3 Judy Jacob // Feb 12, 2010 at 7:55 am
Every time I see a census ad I start wondering againg, what ad agency got the contract for the census? Was it a no bid contract? Who are they in bed with politically speaking, and how does the cost of the previous census compare for manpower & advertising costs? What artists are they using and were they on the NEA/WH conference call? One answer just leads to 5 more questions with these people.
4 BobMcCarty // Feb 12, 2010 at 7:59 am
Judy — All good questions. If you find any answers, let me know. Thanks!
5 Judy Jacob // Feb 12, 2010 at 8:14 am
$4.5 Billion for 2000 and estimated at $14.5 Billion ( but already admitting underestimated)for 2010!?!
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