Fiction Becomes Reality as Department of Homeland Security Preps Launch of ‘Green Police’

As I read through the U.S. Department of Homeland Security‘s February 2012 document, Environmental Justice Strategy, I was reminded of a post I had published around the time of the National Football League’s 2010 Super Bowl.  It included one spot lifted from a series of tongue-in-cheek Audi commercials in which members of the “Green Police” are shown “protecting and conserving the Earth.”

Now, it appears fiction is becoming reality as Janet Napolitano‘s crew is preparing to launch a real-world Green Police with an “environmental justice” strategy based on the vision statement below:

“Environmental justice” describes the commitment of the Federal Government, through its policies, programs, and activities, to avoid placing disproportionately high and adverse effects on the human health and environment of minority or low-income populations. As described in the 2010 Quadrennial Homeland Security Review (QHSR), our Nation’s vision of homeland security is a homeland safe and secure, resilient against terrorism and other hazards, and where American interests and aspirations and the American way of life can thrive. In seeking to fulfill this vision, the Department of Homeland Security (DHS) aspires to avoid burdening minority and low-income populations with a disproportionate share of any adverse human health or environmental risks associated with our efforts to secure the Nation. DHS joins with other departments and agencies to appropriately include environmental justice practices in our larger mission efforts involving federal law enforcement and emergency response activities.

Please vote wisely in 2012.

Hat tip:  InfoWars

CRASS COMMERCIAL MESSAGE:  Be sure to order a copy of my book, Three Days In August: A U.S. Army Special Forces Soldier’s Fight For Military Justice.

Hertz Car Rental Introduces Lemon as Mascot

Quick! Someone tell the folks at Hertz Car Rental that lemons are the last thing you want associated with your brand when you’re in the business of selling and/or renting automobiles.

Earlier this month, Hertz launched “The Gas and Brake,” a new advertising campaign that features “Horatio,” a new brand mascot that looks like he has a lemon for a head.  Voiced by Owen Wilson, the character appears in the car rental company’s latest television commercials.

In the one-minute spot below, Horatio appears as a dashboard doll near the end of the piece.

I majored in journalism and advertising in college, but never worked in the advertising industry after college.  Still, I think having a lemon in a car-related advertisement is a mistake.  Agree?  Disagree?  Don’t care?  Let me know.  It’s Monday.

EDITOR’S NOTE: This isn’t the first time Hertz has made headlines on this blog.  One year ago this week, the car rental firm was applauded in my post, New Hertz Ad Says ‘BUYCOTT ARIZONA!’

If you enjoy this blog and want to keep reading stories like the one above, show your support by using the “Support Bob” tool at right. Thanks in advance for your support!

Chrysler Pushing ‘Foreign Policy’ Ad Campaign While Ex-Dealers Sue Government for Millions

Chrysler will soon begin an advertising/marketing push to cast the automaker’s dealers as “embassies,” according to an Automotive News report*.  The push will coincide with the new brand tagline, “Imported From Detroit,” introduced in a Super Bowl XLV commercial featuring the rapper, Eminem.  One would think, however, that Chrysler might want to focus on “domestic relations” before delving into this kind of “foreign policy.”

Why?  Because, as Associated Press reported today, 64 ex-Chrysler dealers who lost their dealerships in 2009 have filed suit against the government and are seeking damages of $130 million or more.  Of course, the former dealers are suing the government — instead of Chrysler by name — since the automaker is partially government-owned after being bailed out of the financial salvage yard by the Obama Administration.  And they have every right to be angry.

In a post May 20, 2009, I shared several videos — including the one above — in which Chrysler dealers talked about their feelings after being told their dealerships would close.

In a post May 23, 2009, a Texas Chrysler dealer wrote a powerful letter to warn fellow Americans about the future of small business in the United States if the closure of his dealership and others was allowed to stand.

In a post May 27, 2009, I shared research aimed at determining whether or not Chrysler dealers received their “pink slips” (i.e., showed up on the closure list) based on politics.

Finally, in a post on June 9, 2009, I shared no-longer-available video of Chrysler and General Motors (a.k.a., “Government Motors”) representatives testifying before a U.S. Senate committee on the subject of “DealerGate.” I addition, I provided a link to a very-informative Doug Ross post, Dealergate: Some minorities more equal than others.

Though the final chapter of this saga cannot be written until either a settlement or a judgment is reached in the lawsuit, one thing is certain:  If the “Imported From Detroit” campaign works as well as current U.S. foreign policy, we should expert Cairo-style protests outside the Chrysler Building.

*Note: No link provided, since Automotive News is a subscription-required site.

FYI: If you enjoy this blog and want to keep reading stories like the one above, show your support by using the “Support Bob” tool at right. Thanks in advance for your support!

Personal-Injury Lawyers Target New Victims: Cats

Watch television for any amount of time, and you’re sure to encounter a personal-injury law firm commercial targeting victims of the asbestos-related disease, mesothelioma.  Now, a new feline disease related to excessive mice consumption is the subject of a new advertising campaign.  The disease is known as mouse-o-thelioma, and it’s deadly.  If you own a cat, please pay attention.  Lives are at stake.  Laughs are in order.

NCAA Officials Cave to Homosexual Activists

Celebrate Family. Celebrate Life™. Unless, that is, you’re involved with the National Collegiate Athletic Association.  According to the American Family Association, officials with the NCAA pulled a Focus on the Family advertisement (below right) containing that message from the organization’s web site recently after homosexual activists complained.

A post on the AFA web site spells out the situation this way:

This Focus on the Family ad, believe it or not, has been yanked off the NCAA (National Collegiate Athletic Association) website for one simple reason: Focus on the Family supports natural marriage, believing that marriage is the union of one man and one woman.

The NCAA, who apparently believes only in selective diversity – “Christians need not apply” – has censored this ad after homosexual activists complained.

Look at the message again. By scrubbing this ad, is the NCAA saying we want our sons to grow up knowing how to do the wrong thing? With the number of NCAA athletes who get in trouble with the law every week, you’d think the NCAA would enthusiastically support a message which urges fathers to be great role models for their sons and athletes-to-be.

Are NCAA officials saying that they celebrate divorce rather than intact families? That they celebrate death instead of life? That they don’t want fathers to be involved with their sons? What is remotely objectionable about the message in this ad?

NCAA officials even went so far as to say that even if the message was okay, they’d have to spike it because of the messenger.

In other words, the NCAA is telling America that it has no room in its view of diversity for voices of faith and family.

Americans incensed by the NCAA’s action can take action themselves by visiting this AFA ACTION ALERT PAGE and sending a message to NCAA Chairman James Barker.

EDITOR’S NOTE: I attempted to reach Bob Williams, managing director of public and media relations for the NCAA, for comment this afternoon, but was forced to leave a message requesting a call back.  If the NCAA spokesperson returns my call, I will post an update here.

Census Ads Everywhere, Including Back of the Bus (Update)

Only three days after being “treated” to a $2.5 million Super Bowl commercial touting the 2010 Census as a “Snapshot of America,” I spotted another advertisement for the 2010 Census and took a photo of it (below).

Plastered to the back of a bus I encountered on the way back from St. Louis Lambert International Airport late this morning, the ad caught my attention for something I think is funny, if not ironic.  Did you spot it yet?

Okay, here’s my take:  I was struck by the irony of the date that appears in the lower-right corner of the ad space:  April 1 (a.k.a., “April Fools Day”).  Talk about a double-entendre´ of a message:

Government + Census + April Fools Day = FUNNY!

SEE ALSO (Added 2/12/10): Think Twice Before Opening Door to Census Worker

Super Bowl Ads Feature Brett Favre, Green Police

More and more Super Bowl ads are starting to sneak into the public spotlight as the game draws near.  Two hitting the airwaves today are sponsored by foreign automakers and have fun with the longevity of a football player and the absurdity of extreme environmentalists.

The photo above shows quarterback Brett Favre appearing in a Hyundai Super Bowl ad highlighting 10-year/100,000-mile warranty and all-new 2011 Sonata.  The ad takes viewers 10 years into the future and shows Favre, the long-time NFL quarterback famous for his on-again, off-again retirement plans, winning the 2020 Most Valuable Player award at the age of 50.

Green Police focused on “protecting and conserving the Earth” are now a part of modern life — or at least that’s what a series of tongue-in-cheek public service announcements by Audi would have us believe.  Audi Green Police videos like the one above offer guidelines that would purportedly save a billion pounds of napkins from landfills each year if we only we would avoid “napkin abuse.”

An Audi Super Bowl ad will tout the environmental friendliness of the clean diesel A3 TDI, Green Car Journal‘s 2010 Green Car of the Year®.