Bob McCarty Writes

Launched in 2006 as a somewhat-cheesy tongue-in-cheek merchandising gimmick (i.e., “Use mustard instead of mayonnaise”), the CINCO DE MUSTARD campaign has gotten “legs” and deserves serious consideration from Americans — especially owners of restaurants, bars and other entertainment venues who are finalizing promotional plans for the 5th of May holiday known as Cinco De Mayo. [...]

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My one-man campaign to convince Americans to celebrate CINCO DE MUSTARD — instead of Cinco De Mayo — continues today despite a government public relations counter-efforts during the past week that surfaced in the form of news releases like this one and this one issued by the U.S. Census Bureau. Why the Census Bureau feels [...]

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In yet another counter-punch to CINCO DE MUSTARD efforts, the U.S. Census Bureau has once again attempted to focus the nation’s attention on Cinco de Mayo, a holiday celebrating Mexican culture and heritage. The agency’s news release today — the third in less than a week — offered this repetitive pitch: While Cinco de Mayo [...]

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For the second time in three days, the U.S. Census Bureau has seen fit to put the nation’s Hispanic population in the national spotlight as a holiday celebrating Mexican culture and heritage approaches: Two days ago, the bureau launched a public relations counter effort to the campaign to convince Americans to celebrate CINCO DE MUSTARD [...]

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Efforts to convince Americans to celebrate CINCO DE MUSTARD — instead of Cinco De Mayo — continue despite a government public relations counter-effort that surfaced today in the form of a news release issued by the U.S. Census Bureau: Cinco de Mayo celebrates the legendary Battle of Puebla on May 5, 1862, in which a [...]

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Several factors motivate me to offer some unusual-but-necessary ideas for celebrating Cinco de Mayo next month. For your convenience, I’ve listed those factors below: The first is an abundance of political rhetoric on the issues of illegal immigration and border security; The second is a shortage of substantial and immediate federal government action on the [...]

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On May 5, millions of Americans will celebrate Cinco de Mayo without really knowing what they’re celebrating. If, however, they knew the background of the holiday, I think Americans might opt to celebrate another holiday. What is Cinco de Mayo? For most, the holiday simply represents an opportunity to smack a pinata, dine out on [...]

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