Ad Leads Blogger to Funeral Cost Savings of $900

What’s a blogger to think when he sees an ad on his blog for a company selling coffins? I thought it strange that a company selling coffins would find my blog a suitable site upon which to advertise.

While I try to monitor advertisements fed to my blog via Google Adsense, a few objectionable ads — usually of the pro-Obama or anti-Bush variety — still appear on occasion. There’s simply not enough time in the day to keep up with the onslaught of ads that lean to the political left.

And then there’s the matter of the EveryBody™ Coffin ad, a facsimile of which appears below.

As I understand things, Ads by Google appear on my blog as a result of advertisers purchasing keywords that, after being processed through what I’m sure is a complex set of Google advertising algorithms, appear somewhere on my blog. Hoping to determine what keywords a company — in this case, DQE — might use that results in their ads appearing on my site, I decided to visit their site.

At the DQE home page, I began by clicking on the About Us page and learned this:

“Since 1990, DQE has supplied first responders and healthcare professionals with the equipment, supplies, and services needed to better manage the varying nature and challenges of disaster-prone events.”

After retreating to the home page, I clicked on a graphic link to Response Equipment and Supplies, thinking I might find information about the EveryBody™ Coffin there. And I was right.

One of two featured products listed near the top of the page, the EveryBody™ Coffin is described in brief as “An affordable wooden coffin for dignified disaster response…” A click on the image of the coffin led me to a page offering a more-detailed description:

“The EveryBody™ Coffin provides response organizations with an alternative for managing mass fatalities by using a recognizable and traditional solution to a nontraditional problem. This unique coffin, with its patented, all natural wood design, allows for flat storage, assembly without tools and efficient stacking. For around $200, municipalities, hospitals and others now have an option when dealing with this public, yet personal issue.”

Priced as low as $185 when purchased in quantities of 10 or more, the EveryBody™ Coffin appears to be everything my loves ones will need when it comes time to put my body in the ground.

After all of this research, I still have no idea what keywords connect the EveryBody™ Coffin to Bob McCarty Writes. On the positive side, however, I now have a better idea of where to go to find a reasonably-priced coffin.

It appears that, despite the minimum 10-coffin purchase, I will save about $300 by opting out of the traditional glitz-and-glamour approach used in the funeral industry today and purchasing from 10 adult coffins ($195 ea.) from DQE. [Note: According to the Planning for Tomorrow web site, the average cost of a casket in 2006 was $2,263 -- or roughly 36 percent of the total costs of an average adult funeral service.]

Until they are needed (and I hope it’ll be a long time), I suppose I can use the coffins as storage units in my basement. Or I can keep five for my immediate family and sell the rest, thereby adding more than $900 to my previous savings total. Best of all, they’re stackable!