Bob McCarty Writes

A simple, often-used persuasion style, frequently used in establishing brand identity in the marketplace, helped Republican John McCain gain an edge over Democrat Barack Obama in the first debate between the two presidential candidates, according to persuasion expert Randy Sparks. “A very common persuasive tactic is that if you repeat something often enough, people start [...]

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After last night’s presidential debate in Oxford, Miss., every news web site seems to have a poll, asking who won.  Of course, some are biased, some are not.  In reality, none of the results really surprised me. Not surprisingly, the MSNBC online poll showed Obama won with 80 percent.  That was probably either a product [...]

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When presidential candidates John McCain and Barack Obama meet in the election debate tonight at the University of Mississippi, it will be style and smoothness that will catch the ear of persuasion expert Randy Sparks. Sparks, an associate professor of marketing at the University of Dayton, will be listening carefully to the styles of the [...]

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Fox News Channel’s Carl Cameron just broke news that Republican presidential nominee John McCain said he is suspending his campaign in order to return to Washington, D.C., and help craft a better solution to the nation’s economic crisis than the one now on the table. Furthermore, Cameron reported that McCain has challenged his opponent, Democrat [...]

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Today, Paul G. Kirk, Jr. and Frank J. Fahrenkopf Jr. announced the finalized formats of the 2008 presidential and vice presidential debates agreed to by the Obama and McCain campaigns.  In calling them “a breakthrough in the history of televised debates,” however, the co-chairmen of The Commission on Presidential Debates may have exaggerated a bit. [...]

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