Bob McCarty Writes

A simple, often-used persuasion style, frequently used in establishing brand identity in the marketplace, helped Republican John McCain gain an edge over Democrat Barack Obama in the first debate between the two presidential candidates, according to persuasion expert Randy Sparks.

“A very common persuasive tactic is that if you repeat something often enough, people start to [...]

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When presidential candidates John McCain and Barack Obama meet in the election debate tonight at the University of Mississippi, it will be style and smoothness that will catch the ear of persuasion expert Randy Sparks.
Sparks, an associate professor of marketing at the University of Dayton, will be listening carefully to the styles of the candidates [...]

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In a post two hours ago, I broke posted news about John McCain suspending his campaign — and calling upon Barack Obama to do the same — in order to work on perhaps the greatest economic crisis ever to face the United States.  Now I wonder whether or not the Republican presidential nominee might have [...]

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Today, Paul G. Kirk, Jr. and Frank J. Fahrenkopf Jr. announced the finalized formats of the 2008 presidential and vice presidential debates agreed to by the Obama and McCain campaigns.  In calling them “a breakthrough in the history of televised debates,” however, the co-chairmen of The Commission on Presidential Debates may have exaggerated a [...]

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